APPRENTICE-PROBLEM STATEMENTS

PROBLEM STATEMENT 1:

A leading media group has decided to undertake a nation-building initiative to bring together children in need of education and people who can contribute a little time towards teaching them. It is based on one simple principle: If you have the desire to teach, they will put you in touch with underprivileged children who are willing to learn. With over sixty of India’s committed NGOs, corporates, schools and social organizations already supporting the cause, the media group now looks for selfless individuals to come forward and help change the future of a child forever, by giving just a few hours a week to the initiative.

The initiative aims to help under-educated children through a variety of programmes, including basic education, support classes and even storytelling. These are all very easy-to-teach programmes in which simple topics have to be taught to children mostly at primary school level. The type of programme a volunteer is assigned to, will be decided after assessment by the NGO, keeping your location and time preference in mind.

You work as a marketing executive for the media group and as a part of publicizing the initiative and spreading the word, you are entrusted with the job of devising a marketing strategy and thereby design an all-India media campaign for the same. The initiative will be launched initially in the four metro cities and intends to cover entire India in a year’s time.

TASKS:-

A) Design the ‘Marketing Strategy’ for the above problem, targeting the required potential people and highlighting the approach to be followed, by the media group.

B) As part of the media campaign, you are supposed to design the following:-

1. Give an appropriate Name and Tagline to the campaign. Also design a Logo for the same.

2. Design a Poster of dimensions 22”x 18” comprising the essential details.

3. Design a full page Newspaper Advertisement of dimensions 14”x 22” consisting of the required particulars.

4. Make a 45sec-long Radio Jingle.

5. Also make a TV Commercial for the same, of maximum 90 seconds’ duration.

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PROBLEM STATEMENT 2:

A group of eminent businessmen, engineers, civil service officers and social activists, have launched a new political party with an aim to build up a new India free from terrorism, discrimination, reservation, corruption, crime, delay in justice and government inefficiency. The Party believes in unleashing the power of private enterprise of the people of India. It intends to make India a powerful and prosperous nation and thus help it regain its rightful place as the preceptor of the world. It wishes to bring in a new ray of vision and hope in the present depressing political scenario where political parties are shamelessly engaged in vote bank politics at the cost of national interest. The straightforwardness of the Party has been liked and appreciated by a number of educated people.

The Party wishes to bring together all well-meaning & concerned people in this initiative and gather support for the same, thereby making India really an ‘Incredible India’.

As a member of the party, you have been entrusted with the responsibility of carrying the message to the local masses and encourage volunteers to join the party. You are supposed to devise a promotional strategy and design an all-India media campaign for the same. Your strategy should focus on roping in as many committed and educated individuals as possible, to work for the party.

TASKS:-

A) Design the ‘Marketing Strategy’ for the above problem, targeting the required potential people and highlighting the approach to be followed, by the Political Party.

B) As part of the all-India media campaign, you are supposed to design the following:-

1. Give an appropriate Name and Tagline to the campaign. Also design a Logo for the same.

2. Design a Poster of dimensions 22”x 18” comprising the essential details.

3. Design a full page Newspaper Advertisement of dimensions 14”x 22” consisting of the required particulars.

4. Make a 45sec-long Radio Jingle.

5. Also make a TV Commercial for the same, of maximum 90 seconds’ duration.

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RULES AND REGULATIONS FOR APPRENTICE:-

The teams will be assessed on the basis of their daily performances in the following two weeks and the presentation in the finals.

The performance during the two weeks’ time carries 30% weightage and the presentation, the remaining 70%.

On the basis of the ‘Appraisal Report’, two teams will be fired, one on Friday 12th Sept, and the other on Tuesday, 16th.

Mentors for the event have the prerogative to award ‘Gratuity Points’ to a team for their impressive performances.

Conversely, in case of disobedience or violation of any of the rules, mentors are entitled to impose a ‘Penalty’ in form of negative points.

Plagiarism of any sort will not be tolerated and may result in disqualification of the team.

The onus of keeping the mentors informed about the team’s progress lies with the team itself. Teams should assure that the latest developments in their campaign are communicated well in time to the mentors.

In case of conflict, the decision of the judges and mentors will be final.

MENTORS:

Manik Raina - 9896212364

Aman Vig - 9896848258

Paresh Dhokad - 9896544714